Fashion changes fast. More and more people are browsing the internet for fashion blogs on the latest trends and then ordering their clothes online.
It's not just women that are interested in fashion, men also want to look good and believe their appearance matters. Individuality and creativity are key. Clothing can be a way for young people to show that they belong to a group, to express their taste in music, sport, or their ideals and particular tastes.
In Germany, sports gear and outdoor clothing are always popular. Many people, men and women alike and regardless of age, wear trainers and all-weather jackets. For them, clothing has to be practical.
Have you noticed that things that used to be fashionable are "in" again? This is called "retro".